/* AUM Digital Media — shared styles. Change the brand colours here and every page updates. */
:root {
  --brand: #1E3BB3;
  --brand-dark: #152A85;
  --sun: #FFD447;
  --sun-light: #FFE27A;
  --ink: #15152B;
  --muted: #55566E;
  --line: #E6E7EF;
  --soft: #F1F2F7;
  --on-brand: #E3E8FF;
  --foot-text: #C4C6D8;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  margin: 0;
  background: #FFFFFF;
  color: var(--ink);
  font-family: 'Archivo', system-ui, -apple-system, 'Segoe UI', sans-serif;
  font-size: 17px;
  line-height: 1.6;
}
a { color: var(--brand); }
a:hover { color: var(--brand-dark); }
a:focus-visible { outline: 3px solid var(--sun); outline-offset: 3px; border-radius: 4px; }
h1, h2, h3 { overflow-wrap: break-word; }

.wrap { max-width: 1240px; margin: 0 auto; padding: 0 24px; }
.skip { position: absolute; left: -9999px; }
.skip:focus { left: 16px; top: 16px; z-index: 10; background: #FFFFFF; color: var(--ink); padding: 10px 14px; border-radius: 8px; }

/* Buttons */
.btn { display: inline-flex; align-items: center; justify-content: center; min-height: 48px; padding: 0 22px; border-radius: 999px; font-weight: 700; font-size: 16px; text-decoration: none; text-align: center; }
.btn-lg { min-height: 60px; padding: 0 30px; font-size: 18px; }
.btn-sun { background: var(--sun); color: var(--ink); }
.btn-sun:hover { background: var(--sun-light); color: var(--ink); }
.btn-ink { background: var(--ink); color: #FFFFFF; }
.btn-ink:hover { background: #2B2B4A; color: #FFFFFF; }
.btn-line { border: 2px solid var(--ink); color: var(--ink); }
.btn-line:hover { background: var(--soft); color: var(--ink); }

/* Header */
.top { background: var(--brand); color: #FFFFFF; }
.head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 12px 24px; padding-top: 18px; padding-bottom: 18px; }
.logo { display: inline-flex; align-items: baseline; gap: 8px; color: #FFFFFF; text-decoration: none; min-height: 44px; }
.logo:hover { color: #FFFFFF; }
.logo b { font-size: 26px; font-weight: 900; font-stretch: 125%; letter-spacing: -0.03em; }
.logo span { font-size: 16px; font-weight: 600; }
.nav { display: flex; flex-wrap: wrap; align-items: center; gap: 4px 24px; font-size: 16px; font-weight: 600; }
.nav a { color: #FFFFFF; text-decoration: none; min-height: 44px; display: inline-flex; align-items: center; }
.nav a:hover { color: #FFFFFF; text-decoration: underline; text-underline-offset: 5px; }
.nav .btn-sun { color: var(--ink); padding: 0 20px; }
.nav .btn-sun:hover { color: var(--ink); text-decoration: none; }

/* Hero */
.hero { display: flex; flex-wrap: wrap; align-items: center; gap: 56px; padding-top: 48px; padding-bottom: 104px; }
.hero-text { flex: 999 1 560px; min-width: 0; display: flex; flex-direction: column; gap: 28px; }
.hero h1 { margin: 0; font-size: clamp(40px, 7vw, 104px); line-height: 0.92; font-weight: 900; font-stretch: 125%; letter-spacing: -0.045em; }
.hero .lede { margin: 0; max-width: 38ch; font-size: 21px; line-height: 1.5; font-weight: 500; color: var(--on-brand); }
.actions { display: flex; flex-wrap: wrap; align-items: center; gap: 14px; }
.link-light { color: #FFFFFF; font-weight: 700; font-size: 18px; min-height: 48px; display: inline-flex; align-items: center; padding: 0 8px; }
.link-light:hover { color: #FFFFFF; }
.hero-small { padding-bottom: 72px; }
.hero-small h1 { font-size: clamp(38px, 5.6vw, 80px); }

/* Text-message thread (industry pages) */
.thread { flex: 1 1 360px; min-width: 0; max-width: 440px; background: var(--ink); border-radius: 32px; padding: 26px 20px 30px; display: flex; flex-direction: column; gap: 12px; }
.thread-when { margin: 0 0 6px; text-align: center; font-size: 13px; color: var(--foot-text); }
.msg { margin: 0; max-width: 84%; padding: 12px 16px; font-size: 15px; line-height: 1.45; }
.msg-in { align-self: flex-end; background: #FFFFFF; color: var(--ink); border-radius: 20px 20px 4px 20px; }
.msg-out { align-self: flex-start; background: var(--sun); color: var(--ink); border-radius: 20px 20px 20px 4px; }
.thread-done { margin: 8px 0 0; text-align: center; font-size: 14px; font-weight: 600; color: #FFFFFF; }

/* Inquiry feed (homepage) */
.feed { flex: 1 1 380px; min-width: 0; max-width: 460px; background: #FFFFFF; color: var(--ink); border-radius: 28px; padding: 24px; display: flex; flex-direction: column; }
.feed-head { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; padding: 0 4px 12px; }
.feed-head strong { font-size: 18px; font-weight: 800; font-stretch: 110%; }
.feed-head span { font-size: 13px; color: var(--muted); }
.feed-item { display: flex; gap: 14px; align-items: flex-start; padding: 14px 4px; border-top: 1px solid var(--line); }
.feed-time { flex: 0 0 66px; font-size: 14px; font-weight: 700; color: var(--muted); }
.feed-item strong { display: block; font-size: 16px; }
.feed-item p { margin: 4px 0 0; font-size: 14px; line-height: 1.45; color: var(--muted); }

/* Sections */
.sec { padding: 112px 0; }
.sec-soft { background: var(--soft); }
.big { margin: 0; max-width: 20ch; font-size: clamp(34px, 4.6vw, 60px); line-height: 1; font-weight: 900; font-stretch: 115%; letter-spacing: -0.035em; }
.intro { display: flex; flex-direction: column; gap: 18px; max-width: 800px; margin-bottom: 56px; }
.intro p { margin: 0; max-width: 60ch; font-size: 19px; color: var(--muted); }

/* Three problems */
.trio { display: flex; flex-wrap: wrap; gap: 32px; }
.trio > div { flex: 1 1 300px; min-width: 0; border-top: 3px solid var(--ink); padding-top: 20px; }
.trio h3 { margin: 0 0 10px; font-size: 21px; font-weight: 800; line-height: 1.25; }
.trio p { margin: 0; color: var(--muted); }

/* Without vs with */
.compare { display: flex; flex-wrap: wrap; gap: 24px; }
.panel { flex: 1 1 420px; min-width: 0; background: #FFFFFF; border-radius: 28px; padding: 40px; display: flex; flex-direction: column; gap: 22px; }
.panel h3 { margin: 0; font-size: 26px; font-weight: 800; font-stretch: 110%; }
.panel-brand { background: var(--brand); color: #FFFFFF; }
.panel-brand h3 { color: var(--sun); }
.step { display: flex; gap: 20px; }
.step b { flex: 0 0 92px; font-weight: 800; }
.step span { color: var(--muted); line-height: 1.5; }
.panel-brand .step span { color: var(--on-brand); }

/* System rows */
.rows { display: flex; flex-direction: column; gap: 52px; }
.row { display: flex; flex-wrap: wrap; align-items: baseline; gap: 16px 48px; }
.row h3 { flex: 1 1 340px; margin: 0; font-size: clamp(28px, 3.2vw, 40px); line-height: 1.05; font-weight: 800; font-stretch: 112%; letter-spacing: -0.02em; }
.row-body { flex: 999 1 480px; min-width: 0; }
.row-body p { margin: 0 0 12px; max-width: 62ch; font-size: 18px; }
.row-body ul { margin: 0; padding-left: 20px; max-width: 62ch; color: var(--muted); font-size: 16px; }
.row-body li { margin-bottom: 4px; }
.mark { background: var(--sun); padding: 0 8px; box-decoration-break: clone; -webkit-box-decoration-break: clone; }

/* Hand-off callout */
.callout { background: var(--sun); border-radius: 28px; padding: 48px; display: flex; flex-wrap: wrap; gap: 16px 48px; align-items: baseline; }
.callout h2 { flex: 1 1 320px; margin: 0; font-size: clamp(28px, 3.4vw, 44px); line-height: 1.05; font-weight: 900; font-stretch: 115%; letter-spacing: -0.03em; }
.callout p { flex: 999 1 460px; margin: 0; font-size: 19px; }

/* Monthly numbers */
.numbers { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 0 32px; }
.numbers li { border-top: 1px solid #D3D5E2; padding: 18px 0 22px; font-size: clamp(22px, 2.4vw, 28px); line-height: 1.15; font-weight: 800; font-stretch: 110%; }
.numbers li span { display: block; margin-top: 6px; font-size: 15px; line-height: 1.5; font-weight: 500; font-stretch: 100%; color: var(--muted); }

/* How it works */
.steps { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 32px; }
.steps li { flex: 1 1 240px; display: flex; flex-direction: column; gap: 10px; }
.steps .n { font-size: 64px; line-height: 1; font-weight: 900; font-stretch: 125%; color: var(--brand); }
.steps strong { font-size: 20px; }
.steps span:not(.n) { color: var(--muted); }

/* Who we help (homepage) */
.split { display: flex; flex-wrap: wrap; gap: 48px; }
.split-side { flex: 1 1 340px; display: flex; flex-direction: column; gap: 16px; }
.split-side p { margin: 0; max-width: 44ch; font-size: 18px; color: var(--muted); }
.split-main { flex: 999 1 560px; min-width: 0; }
.who { list-style: none; margin: 0; padding: 0; border-bottom: 1px solid var(--line); }
.who a { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: baseline; gap: 6px 24px; padding: 20px 0; border-top: 1px solid var(--line); color: var(--ink); text-decoration: none; }
.who-name { font-size: clamp(26px, 3vw, 38px); line-height: 1.1; font-weight: 800; font-stretch: 115%; letter-spacing: -0.02em; }
.who-what { font-size: 16px; color: var(--muted); }
.who-what em { font-style: normal; font-weight: 700; color: var(--brand); }
.who a:hover .who-name { color: var(--brand); text-decoration: underline; text-decoration-thickness: 3px; text-underline-offset: 6px; }
.who-more { margin: 22px 0 0; font-size: 17px; color: var(--muted); }

/* Plans table (homepage) */
.tbl { overflow-x: auto; }
.tbl table { width: 100%; min-width: 760px; border-collapse: separate; border-spacing: 0; font-size: 17px; }
.tbl th, .tbl td { padding: 16px 20px; text-align: left; border-top: 1px solid var(--line); }
.tbl thead th { border-top: 0; padding: 24px 20px; vertical-align: bottom; }
.tbl tbody th { font-weight: 600; }
.tbl .hl { background: var(--sun); border-top-color: var(--sun); }
.tbl thead .hl { border-radius: 24px 24px 0 0; }
.tbl tbody tr:last-child .hl { border-radius: 0 0 24px 24px; }
.tbl .no { color: var(--muted); }
.t-tag { display: block; margin-bottom: 8px; font-size: 15px; font-weight: 700; }
.t-name { display: block; font-size: 24px; font-weight: 800; font-stretch: 112%; }
.t-price { display: block; margin-top: 6px; font-size: 36px; font-weight: 900; font-stretch: 115%; }
.t-per { font-size: 15px; font-weight: 500; color: var(--muted); }
.hl .t-per { color: var(--ink); }

/* Plan summary (industry pages) */
.plans { display: flex; flex-wrap: wrap; gap: 20px; margin-bottom: 28px; }
.plan { flex: 1 1 260px; min-width: 0; border: 2px solid var(--line); border-radius: 24px; padding: 28px; display: flex; flex-direction: column; gap: 6px; }
.plan-hl { background: var(--sun); border-color: var(--sun); }
.plan h3 { margin: 0; font-size: 22px; font-weight: 800; font-stretch: 112%; }
.plan .price { margin: 0; font-size: 34px; line-height: 1.1; font-weight: 900; font-stretch: 115%; }
.plan .price span { font-size: 15px; font-weight: 500; font-stretch: 100%; }
.plan p { margin: 0; color: var(--muted); }
.plan-hl p { color: var(--ink); }

/* Founder */
.founder { max-width: 1040px; display: flex; flex-wrap: wrap; align-items: center; gap: 48px; }
.photo { flex: 0 0 200px; height: 200px; border-radius: 50%; overflow: hidden; background: var(--brand); display: flex; align-items: center; justify-content: center; color: #FFFFFF; font-size: 64px; font-weight: 900; font-stretch: 125%; }
.photo img { width: 100%; height: 100%; object-fit: cover; }
.founder-text { flex: 999 1 460px; min-width: 0; display: flex; flex-direction: column; gap: 18px; }
.quote { margin: 0; font-size: clamp(24px, 2.6vw, 32px); line-height: 1.3; font-weight: 700; font-stretch: 105%; letter-spacing: -0.01em; }
.founder-text p { margin: 0; color: var(--muted); }

/* FAQ */
.faq { display: flex; flex-wrap: wrap; gap: 48px; }
.faq .big { flex: 1 1 320px; }
.faq-list { flex: 999 1 560px; min-width: 0; display: flex; flex-direction: column; gap: 36px; }
.faq-list h3 { margin: 0 0 8px; font-size: 21px; font-weight: 700; line-height: 1.3; }
.faq-list p { margin: 0; max-width: 62ch; color: var(--muted); }

/* Closing call to action */
.cta { background: var(--brand); color: #FFFFFF; padding: 120px 0; }
.cta .wrap { display: flex; flex-direction: column; align-items: flex-start; gap: 30px; }
.cta h2 { margin: 0; max-width: 14ch; font-size: clamp(44px, 7vw, 104px); line-height: 0.92; font-weight: 900; font-stretch: 125%; letter-spacing: -0.045em; }
.cta p { margin: 0; max-width: 52ch; font-size: 20px; color: var(--on-brand); }
.cta .note { font-size: 17px; }
.cta .note a { color: #FFFFFF; }

/* Booking page */
.book { display: flex; flex-wrap: wrap; align-items: flex-start; gap: 48px; }
.book-text { flex: 1 1 340px; min-width: 0; display: flex; flex-direction: column; gap: 20px; }
.book-text h2 { margin: 0; font-size: 26px; font-weight: 800; font-stretch: 110%; }
.book-text ol, .book-text ul { margin: 0; padding-left: 22px; }
.book-text li { margin-bottom: 8px; }
.book-embed { flex: 999 1 520px; min-width: 0; border: 2px solid var(--line); border-radius: 28px; padding: 32px; }
.book-fallback { display: flex; flex-direction: column; align-items: flex-start; gap: 16px; }
.book-fallback h2 { margin: 0; font-size: 28px; font-weight: 800; font-stretch: 110%; }
.book-fallback p { margin: 0; max-width: 52ch; color: var(--muted); }

/* Plain text pages */
.prose { max-width: 720px; }
.prose h2 { margin: 40px 0 10px; font-size: 26px; font-weight: 800; font-stretch: 110%; line-height: 1.2; }
.prose p, .prose li { color: #2E2F45; }
.prose ul { padding-left: 22px; }

/* Footer */
.foot { background: var(--ink); color: var(--foot-text); padding: 56px 0 32px; font-size: 15px; }
.foot-grid { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 32px 64px; }
.foot .logo { min-height: 0; }
.foot-col { display: flex; flex-direction: column; gap: 6px; }
.foot-col strong { color: #FFFFFF; font-size: 15px; margin-bottom: 4px; }
.foot a { color: var(--foot-text); text-decoration: none; }
.foot a:hover { color: #FFFFFF; text-decoration: underline; }
.foot-base { margin-top: 40px; padding-top: 20px; border-top: 1px solid #2E2E4A; display: flex; flex-wrap: wrap; justify-content: space-between; gap: 8px 24px; }

@media (max-width: 700px) {
  .sec { padding: 72px 0; }
  .cta { padding: 80px 0; }
  .hero { padding-top: 24px; padding-bottom: 72px; gap: 40px; }
  .panel, .callout { padding: 28px; }
  .book-embed { padding: 20px; }
  .step b { flex-basis: 76px; }
  .intro { margin-bottom: 40px; }
}

@media (max-width: 600px) {
  .nav .nav-wide { display: none; }
}