Where childcare centers lose families.
Inquiries come in after closing
Parents look for childcare late in the evening. By the time your director calls back, they may have booked tours at two other centers.
Teacher job seekers click your ads
Searches for childcare jobs look a lot like searches for childcare. Without filtering, you pay for clicks from people who want to work for you.
Ads keep running for full rooms
When your infant room is full, ads for infant care waste money and frustrate parents. Openings change, so your ads should too.
Same inquiry. Two very different outcomes.
Here's what a late-evening inquiry looks like at most centers, and with the system in place.
Without a system
With AUM Digital Media
What we set up for your center.
Brings families to you
Google Ads for parents searching for daycare, preschool and infant care near your center, focused on age groups with openings.
- Campaigns by age group: infants, toddlers, preschool
- Teacher job, certification and other non-parent searches blocked
- Ads for full rooms paused, so budget goes where you have space
Answers them first
An AI assistant that replies to every inquiry and missed call, checks openings, and books tours on your director's calendar.
- Asks the child's age, start date, days needed and location
- Answers from an openings list you update
- Introduces itself as your center's virtual assistant
Earns their trust
Local SEO so parents comparing centers on Google see a complete, active profile with reviews from other families.
- Google Business Profile with photos of classrooms and outdoor space
- Pages for the neighborhoods and towns you serve
- Review requests to parents after their child settles in
Questions about a child go to your director.
If a parent asks about medical needs, allergies, custody or anything specific to their child, the assistant passes it straight to your director. It sticks to openings, tours and the basics you approve.
What you'll see every month.
One short report, built around the numbers that pay your bills, not clicks and impressions.
- InquiriesCalls, forms and texts from parents
- Tours bookedOn your director's calendar
- Tours completedFamilies who visited
- EnrollmentsChildren who started
- Cost per enrollmentAd spend divided by enrollments
Plans
One-time setup fees start at $500. After the first 3 months, plans run month to month.
Launch
$750 per month
Google Ads, call tracking and missed-call text-back.
Growth
$1,500 per month
Adds the 24/7 AI assistant, Google profile, reviews and town pages.
Dominate
$2,500+ per month
Everything, across multiple locations, with weekly strategy calls.
Ad spend is paid directly to Google, never marked up. Compare everything in each plan
Questions owners ask
We have a waitlist for infants. Will you send families we can't take?
No. Ads only run for age groups with openings, and the assistant can add families to your waitlist when a room is full.
Can it handle multiple locations?
Yes. The assistant asks which location suits the family and books on that center's calendar.
Do you accept families using subsidies?
If you accept state childcare assistance, the assistant can say so and explain the next step. You decide what it says.
Do you work with franchise centers?
Yes, within your franchisor's brand and advertising rules. We review them during setup.