Where funeral homes lose pre-planning families.
Weekend inquiries wait until Monday
Couples often talk about pre-planning in the evening or at the weekend. By the time someone calls back, they've spoken to another funeral home.
Traffic that was never going to plan
Obituary lookups, job seekers and out-of-area searches can fill your website and your ad reports without bringing a single planning meeting.
Your reputation decides the shortlist
Families choose from the two or three funeral homes that look most trusted on Google. Thin profiles and few recent reviews mean you're not on the list.
Same inquiry. Two very different weeks.
Here's what a Sunday-evening pre-planning inquiry looks like at most funeral homes, and with the system in place.
Without a system
With AUM Digital Media
What we set up for your funeral home.
Brings families to you
Google Ads for people looking to pre-plan or compare funeral homes in your area, kept apart from obituary and job traffic.
- Campaigns for pre-planning, cremation and burial services
- Job, obituary-only and out-of-area searches blocked
- Every call and form tracked back to the ad that brought it
Answers them first
An AI assistant that replies to pre-planning inquiries day and night, in a calm, respectful tone you approve, and books the meeting with your director.
- Asks who the plans are for, burial or cremation, and timing
- Offers a meeting at your funeral home or at their home
- Shares only the prices you approve and offers your General Price List
Earns their trust
Local SEO so your funeral home looks established and trusted when families compare options on Google.
- Google Business Profile with photos of your facility and team
- Pages for each community you serve
- Gentle review requests, timed and worded with your approval
At-need calls always go to a person.
If a family has just lost someone, the assistant doesn't try to handle it. It gives them your 24-hour number and alerts your on-call director straight away. The assistant is there for pre-planning questions, not moments that need you.
What you'll see every month.
One short report, built around the numbers that pay your bills, not clicks and impressions.
- Pre-planning inquiriesCalls, forms and texts
- Replied within 5 minutesShare of inquiries answered fast
- Planning meetings bookedOn your directors' calendars
- Pre-need contracts signedFamilies who completed a plan
- Cost per signed planAd spend divided by plans signed
Plans
One-time setup fees start at $500. After the first 3 months, plans run month to month.
Launch
$750 per month
Google Ads, call tracking and missed-call text-back.
Growth
$1,500 per month
Adds the 24/7 AI assistant, Google profile, reviews and town pages.
Dominate
$2,500+ per month
Everything, across multiple locations, with weekly strategy calls.
Ad spend is paid directly to Google, never marked up. Compare everything in each plan
Questions owners ask
Won't automation feel cold to families?
Every message is written with you and reviewed before launch. The assistant answers simple questions quickly and warmly, then hands over to your staff for anything personal.
How do you handle pricing questions?
The assistant shares only what you've approved and offers to send your General Price List, in line with the FTC Funeral Rule. Detailed pricing is left to your director.
Do you work with funeral home groups?
Yes. Each location gets its own campaigns, Google profile and calendar, with one combined report.
Can you help with at-need calls?
Those go straight to your existing on-call line. We only make sure the number is easy to find on Google, your website and in every reply.